Who am I?

Hi, I’m Noelle. I stumbled across Bitcoin in 2014, when I was decompressing from having sold an ecommerce company I founded and catching up on what had been happening in the world when I wasn’t paying attention. Since I’m a detail-obsessed nerd, I dove into understanding how it worked, and once I realized I was looking at code for permissionless payments, I got goosebumps. I’m far from a cypherpunk - but I grew up in Zambia, and just thinking about what that could do for commerce in that part of the world… I know, that has yet to work out, but the more I dug, the more interesting the potential and the obstacles became.

I’ve never been a professional writer, but I reached out to CoinDesk in 2016 with a long list of reasons why they should hire me - much to my surprise, they did. I started out writing their newsletters and, given my 10 years in tradfi out of university, soon moved on to covering crypto through the institutional lens. I ended up creating and running CoinDesk’s research team, and left in 2021 to do the same at sister company Genesis Trading.

In 2022, I left Genesis to focus on what I really care about, which is the global impact of crypto assets and blockchain technology. The result is what you see before you: commentary on the developments and narratives shaping the impact of crypto on the macro scene, and vice versa.

If you also feel that we’re on the cusp of a rearrangement of the global financial and geopolitical order and want to get a glimpse what it could look like, then sign up, follow me on Twitter at (at)noelleinmadrid, and come find me on LinkedIn. I don’t have the answers, but I dig, I debate, I question, and I explain where needed. I can certainly help filter out the noise.

I cover:

  • crypto markets when there’s interesting movement (but never any trading ideas or advice)

  • macro markets, because of their impact on crypto

  • economic trends, because ditto

  • geopolitics - crypto has a bigger role here than most think

  • stablecoins, central bank digital currencies, tokenization - market structure matters

  • global crypto adoption

  • regulation trends

Why subscribe?

From a niche concept to a force for change to a political hot potato, the evolution of crypto assets and blockchain technology is becoming more important than ever, for investors, savers, builders, regulators, merchants, banks, corporations, even for sceptics.

A subscription to Crypto is Macro Now will deliver ~daily updates on and insight into developments in crypto markets and the macro economy. You won’t find investment advice, nor trading ideas. You will find thoughts on adoption trends, sentiment shifts, regulatory rumblings and the developing understanding of crypto’s role on the global stage. You’ll also find deeper dives into how the macro markets are shaping the crypto ecosystem, and where this could be heading.

It matters now, more than ever.

Stay up-to-date

The premium subscription ($12/month) will get you ~daily updates (with days off here and there) on key trends and developments, as well as a smattering of links and inspiration.

The free subscription will deliver, usually on Saturday, a re-share of one or more of the premium posts from the week.

Reader feedback

Here’s what some subscribers have said (I have permission to share, but have hidden the authors’ names for confidentiality):

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Crypto, macro, and why the intersection matters.

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Crypto + Macro: Former MD Research for CoinDesk + Head of Market Insights for Genesis Trading, prev tradfi and ecommerce entrepreneur. I've been writing crypto/macro newsletters for the past 11yrs now, and it just keeps getting more interesting.