In this episode of Stablecoins Around the World, I focus on Switzerland.
Joining me is Ian Simpson, Director of Marketing and Communication at institutional crypto trading and settlement platform RULEMATCH. Ian is also host of the RULEMATCH Spot On podcast which is where I get a lot of my information on the evolving plumbing behind institutional crypto connections – it’s an excellent show, a strong recommend. You can get it wherever you get your podcasts.
And it’s one of the reasons I wanted to talk to Ian about stablecoins in Switzerland, because he regularly interacts with the startups and the institutions that are driving adoption. He has the inside knowledge, and his expertise in communication make him particularly well-placed to transfer some of that knowledge to us.
You can find my notes on the conversation and background on the Swiss stablecoin ecosystem in today’s newsletter.
Timestamps:
06:29 - Switzerland’s current stablecoin regulation
11:51 - Politics, banking, and regulatory equivalence with Europe
15:57 - The Swiss National Bank’s perspective
19:54 - Institutional demand for stablecoins
24:30 - The Swiss franc as a potential reserve asset
27:21 - Stablecoins for settlement and tokenized securities
29:57 - Switzerland’s stablecoin ecosystem: banks, startups, and experiments
35:23 - What regulatory clarity could unlock
37:38 - Payments, e-commerce, and merchant demand
39:22 - What needs to change: wallet infrastructure
42:13 - Outlook for stablecoins in Switzerland
DISCLAIMER: I never give trading ideas, and NOTHING I say is investment advice! I hold some BTC, ETH and a tiny amount of some smaller tokens, but they’re all long-term holdings – I don’t trade.
AI policy: I often use AI (Grok and Gemini) for research instead of Google, always double-checking facts. I never, and will never, use AI for writing.
